Guiding a New Generation: An Innovative Approach to Attracting, Retaining, and Motivating Gen Z Workers

What’s going down

They’re demanding. They’re mysterious. They’re picky. And they’re not afraid to walk when things don’t make sense. Gen Z is the most talked-about generation these days. And with good reason. Many struggle to attract, retain, and motivate them. But why?

Gen Z workers are misunderstood. Where conservative leaders care about numbers, Gen Z workers prioritize purpose. Do you have to choose one or the other, though? If you ask Poul Cullura, a seasoned leader with over 35 years of experience and Gen Z expert, the answer is no.  

Adversity and curiosity transformed him 15 years ago. Now he understands Gen Z like no one else. We’ve partnered with Poul because we all want to learn from the best, those who walk the talk. We’d love for you to tag along.  

Want Poul’s input on your problems? We’ve got you covered with a 15-minute Q&A to round things off.  

Why you should be intrigued

You’ve tried perks, pizza parties, and ping-pong tables. Now what?

Poul Cullura is an acclaimed keynote speaker, store owner, and mentor with more than 35 years of experience as a retail leader. His innovative approach to team management is molded by lived experience and adversity. Most recently, it earned him the prestigious Danish Retail Award 2024.  

Poul is on a mission. An impossible one, some say. He recognizes that Gen Z workers are demanding, mysterious, and picky. But he also finds that they’re loyal, ambitious, and trustworthy.

He’s committed to sharing his wisdom about Gen Z, helping others understand them better. Maybe it’s his background in groceries and gastronomy, but Poul knows how to cook up a culture that attracts, retains, and motivates Gen Z workers. And he’s excited to reveal what goes into his secret sauce. 

So, what can you expect to bring back with you? Good question.

What you’ll learn

• How to motivate, attract and retain Gen Z workers (hint: it’s not about the money)
• How to facilitate shared ownership in the workplace with a flat and fair hierarchy
• How to turn your employee churn rates around by making work meaningful
• How to cultivate a culture of care that can boost your bottom line
• How to build a loyal workforce by investing in them in multiple ways

Secure your spot

Do you consider yourself bold and curious? Do you want motivated Gen Z workers who will stick around? Do you want to learn how you can champion your champions?

Your next breakthrough might only be a webinar away. Take the next step and sign up below.