The voice of Gen Z: How inclusion transforms internal communication
What if your youngest employees were the key to transforming your entire company? At Coop Denmark, that’s exactly what happened. Through a one-of-a-kind Youth Minister role, Amalie Banggaard Smidt represents over 25,000 young employees across stores, logistics, and HQ – ensuring their voices reach leadership. The result? Stronger retention, faster onboarding, and a new standard for how inclusion can become a powerful driver of growth.
Gen Z
45 minutes
At
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The experts

At just 22, she has spent seven years rising from shop assistant to HQ. As Youth Ambassador she represent 25,000 young employees, she’s a public speaker and role model showing how Gen Z voices drive real change at work.


He's specialized in Retail Groceries and alongside a group of experts he supports and consult inspiring brands such as Reitan Retail, Salling Group, Coop and more, on how to get the most out of their individual employee engagement platforms.